We kicked things off at the PwC booth (F25, Hall 1) with a powerful discussion on one of the most game-changing topics in mobility: Reinventing the Automotive Business Model: Software-Defined Vehicles.
The transition from hardware-driven products to software-enabled services is no longer theoretical: it’s reshaping every layer of the automotive industry. From monetization models and continuous updates to organizational culture and tech integration, SDVs demand a radical rethink.
Grateful to have such a brilliant panel on stage: Rachel Forestier (Valéo), Alexandre Corjon (Sonatus),, Dr Stefan Poledna (TTTech Auto), Sabine Calvo (Renault), Grant Casey (Stellantis), Hind Arbaoui (PwC).
This session set the tone: SDVs are not just a tech upgrade, they’re a mindset shift. And it’s only the beginning.
