At our PwC booth at VivaTech 2025, I attended an insightful panel on the strategic integration of tax, finance, and technology, focusing specifically on Operational Transfer Pricing (OTP), a pivotal shift that’s reshaping global financial and tax functions.
Jérôme Vial (CCH Tagetik), Benoit Lampuré (Orange), Nobel Gunes, and Flora Marin (PwC) provided rich insights on navigating the complexities of aligning tax policies closely with financial reporting. They highlighted how regulatory developments such as BEPS and Pillar 2, coupled with increasing AI-driven analysis by tax authorities, are making precise, transparent data management critical.
A key theme was clear: genuine transformation requires more than technology alone. It demands deep collaboration, breaking down traditional silos between finance, tax, and IT teams, embedding tax intelligence directly into operational processes, and establishing robust, cross-functional governance. The impact of this approach is substantial: significantly reduced risks, substantial cost savings (with client examples citing savings upwards of €50 million annually), and stronger strategic decision-making capabilities.
Grateful to the panelists for sharing powerful examples and practical guidance on successfully navigating this essential transformation.
